Our mission is to create economic growth and improve quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.

At VISIT Milwaukee, we work to increase the economic impact of tourism in the community. We are proud to say that the work we do matters. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to our community. Tourism is vital to the success and quality of life in our community

Travel & Leisure

VISIT Milwaukee

Peggy Williams-Smith

Mia Nardi

The Sales and Partnerships team at VISIT Milwaukee is dedicated to fostering relationships with businesses, organizations, and travel professionals to promote Milwaukee as a premier tourist destination. By crafting strategic partnerships and executing targeted sales initiatives, this team works to drive visitor engagement and increase tourism revenue, ultimately contributing to the city’s economic growth and quality of life for its residents.

Sales and Partnerships

About

Team members

Other teams at VISIT Milwaukee

Marketing and Communications

Leadership Team