Kathy Fordham

Kathy Fordham is a seasoned marketing professional with over 21 years of experience in advertising and corporate environments, particularly within travel and tourism, entertainment, and quick-service restaurant sectors. Currently serving as the Marketing Lead for eCRM and Canada at Visit Orlando since November 2018, Kathy has demonstrated expertise in developing and managing integrated marketing campaigns and fostering strong client relationships. Previous roles include Group Director at MMGY Global, where Kathy led strategic initiatives for luxury resorts and destination marketing organizations, and Account Director at Evok Advertising. Kathy has a comprehensive background in managing client budgets, producing detailed analyses, and executing successful marketing strategies. Kathy holds a BA in Communication and Psychology from the University of Louisville and attended the University of Kentucky.