BaiLeigh Carlson is a skilled communications and marketing professional with experience in various roles across notable organizations. Currently serving as the Content & Communications Coordinator at Visit St. Pete Clearwater since June 2023, BaiLeigh previously held the position of Marketing Coordinator for Sports at Warner Bros. Discovery from October 2021 to June 2023, where responsibilities included creative strategy development and video production coordination. Prior experience also includes internships at NBCUniversal Media and BravoTV, focusing on digital video editing and photo management, as well as significant contributions as a Media Supervisor at The Agency at UF and digital marketing roles at Liquid Creative and Bigeye. BaiLeigh earned a Bachelor's degree in Advertising from the University of Florida in 2021.
Visit St. Pete Clearwater
The Tourist Development Council (TDC) and staff of the Visit St. Petersburg/Clearwater (VSPC) Area Convention & Visitors Bureau (CVB) are responsible for making recommendations to the Board of County Commissioners (BCC) on matters relating to the Tourist Development Tax. This tax is used to strengthen the local economy and increase employment through the ongoing promotion and development of tourism, Pinellas County's major industry. VSPC Area Convention & Visitors Bureau is a department of Pinellas County Government and is the official tourism marketing and management organization for the St. Petersburg/Clearwater Area. The CVB is charged with enhancing the county's economy by increasing direct visitor expenditures and job development, training and retention in the tourism industry. The organization works domestically and internationally to develop and enhance sustainable tourism for the St. Petersburg/Clearwater area in both the leisure and meetings markets and targets consumers, travel media, the travel industry, meeting and conference planners, sports promoters and film producers with research driven marketing programs touting beaches, sports, arts and culture and nature-based opportunities. The CVB also leads a community-based team to market the benefits of tourism to local residents while working with varied interests to assist in the development of new attractions and the redevelopment of others.