Visit St. Pete Clearwater
Jake Hermann is an experienced brand and event manager with a track record in recreational and special events management. Currently serving as Brand Manager at Visit St. Pete Clearwater since October 2022, Jake previously held the position of Recreation Manager at Sheraton Sand Key Resort, overseeing pool and beach operations and managing staff. Prior roles include RiverFront Special Events Manager and Coordinator at Peoria Park District, where Jake coordinated large-scale events and facilitated inter-agency communications. Earlier experience includes positions at NBC Sports Group and NBC Olympics, where Jake supported production logistics, as well as promotional roles at various sports and event organizations. Jake holds a Bachelor's Degree in Sports Communication from Bradley University and an Associate's Degree in Mass Communication/Media Studies from Illinois Central College.
Visit St. Pete Clearwater
The Tourist Development Council (TDC) and staff of the Visit St. Petersburg/Clearwater (VSPC) Area Convention & Visitors Bureau (CVB) are responsible for making recommendations to the Board of County Commissioners (BCC) on matters relating to the Tourist Development Tax. This tax is used to strengthen the local economy and increase employment through the ongoing promotion and development of tourism, Pinellas County's major industry. VSPC Area Convention & Visitors Bureau is a department of Pinellas County Government and is the official tourism marketing and management organization for the St. Petersburg/Clearwater Area. The CVB is charged with enhancing the county's economy by increasing direct visitor expenditures and job development, training and retention in the tourism industry. The organization works domestically and internationally to develop and enhance sustainable tourism for the St. Petersburg/Clearwater area in both the leisure and meetings markets and targets consumers, travel media, the travel industry, meeting and conference planners, sports promoters and film producers with research driven marketing programs touting beaches, sports, arts and culture and nature-based opportunities. The CVB also leads a community-based team to market the benefits of tourism to local residents while working with varied interests to assist in the development of new attractions and the redevelopment of others.