Martin Källum

Martin Källum currently serves as Chief Product Officer at Visma since August 2018, leading the development of innovative SaaS products in payments, invoicing, and lending, including B2B Buy Now Pay Later solutions and Open Banking services. With a strong background in sales and marketing, Martin established and scaled the Swedish sales team and designed long-term customer relationship strategies. Previous roles include Product Marketing Manager, where Martin successfully launched a fully automated B2B lending product, and IT Project Manager, overseeing the launch of a premium factoring solution. Prior experience at Visma Spcs and Telenor includes customer success and sales roles, complemented by a Master of Science in Business and Economics with a focus on Finance and Corporate Governance from Linnaeus University, alongside further education in e-commerce and finance.