Olha Zaplatynska

Olha Zaplatynska has extensive experience in product marketing and management. Olha currently holds the position of Sr. Product Marketing Manager at Visme, where they have designed and implemented go-to-market strategies for new features and products. Olha also conducts competitive research, develops user personas, and crafts compelling product stories. Prior to Visme, Olha worked as a Product Marketing Manager at Outdooractive UK, where they successfully launched a product subscription and tailored user communications based on buyer personas and user segmentation. Olha also supervised the switch to a new email marketing tool for a user base of 5 million. Before that, Olha served as a Marketing Team Lead at RocketRoute, where they developed go-to-market strategies, recruited and managed a marketing team, and executed various marketing initiatives. Olha also gained experience as a Product Marketing Manager at IT Marketing, where they managed a product from prototype to launch, supervised a team, and executed go-to-market strategies. Additionally, Olha worked as a Social Media Manager and Content Manager at mybuy24.com, where they created content, managed the store's social media presence, and analyzed the effectiveness of social media campaigns.

Olha Zaplatynska completed their education at Lviv Polytechnic National University. Olha obtained a Bachelor's degree in Data analytics from 2007 to 2011, and later pursued a Master's degree in the same field of study from 2011 to 2013.

In addition to their formal education, Olha has attained various certifications. These include "The business of Product Management I" from Coursera in May 2023, "Creating memorable visual presentations" from Visme in March 2021, "Digital Product Management: Modern Fundamentals" from Coursera in December 2017, "Hubspot Inbound" and "Inbound Marketing" from HubSpot Academy in September 2019 and July 2019 respectively, "Google Ads Fundamentals" and "Google Ads Search" from Skillshop in March 2019.