Melissa Bang

Melissa Bang has a diverse work experience spanning over a decade. Melissa has worked in various roles, starting as a Senior Merchandise Specialist at Target, where they implemented Best Methods processes and played a crucial role in reducing workload and chargebacks. Melissa then moved on to become a Project Coordinator, responsible for developing plans and improving training for teams across Marketing. Melissa also served as an Associate Specialist Marketing Producer, managing marketing project timelines and driving sales for multiple bedding and window packaging projects.

Melissa's career progressed as they transitioned to roles in account management and marketing at JMC Retail Group and Catapult Marketing, respectively. At JMC Retail Group, they led and managed the Target account for multiple vendors and played a key role in the design process and trend run at Target. During their time at Catapult Marketing, Melissa served as an Account Supervisor and later as an Account Director, leading strategic marketing, digital, and merchandising plans for clients like Ocean Spray and Johnson & Johnson.

Melissa's expertise in eCommerce and digital marketing became evident in their role as the Director of eCommerce and Digital Marketing at Rapala VMC Corporation. Melissa managed over 9 brands and 13k SKUs, implementing website enhancements, marketing programs, and yearly strategies to drive revenue growth.

Most recently, Melissa joined Vista Outdoor Inc. as the Director of Digital & E-Commerce for multiple ammunition brands. In this role, they lead a team of 6 and oversees strategy, enhancements, and back-end implementations for all five brands and websites. Melissa is also responsible for managing system overhauls to provide a personalized consumer experience and understand consumer behavior.

Throughout their career, Melissa Bang has demonstrated a strong track record of success in driving business growth, managing teams, and implementing innovative marketing strategies.

Melissa Bang attended Gustavus Adolphus College from 2001 to 2005, where they earned a Bachelor of Arts (B.A.) degree in Management. Melissa also obtained a Web Design and Development Certificate from Cornell University.