Vita Coco
Jim Revell is an accomplished professional with extensive experience in distribution and sales management, currently serving as the Director of Distribution at Vita Coco since September 2011. In this role, Jim oversees relationships with major broadline distributors and manages the Caribbean, Central America, and South Pacific business segments. Previous roles include National Accounts Manager and General Sales Manager, with a strong focus on key accounts and territory management. Jim has also held significant positions at Sweet Leaf Tea, Coca-Cola, and Dr Pepper Snapple Group, demonstrating a solid background in retail and broker management. Jim holds a B.A. in Communications & Journalism from Northern Kentucky University.
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Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.