Lou Aceto has extensive experience in strategic account management and business development. At Vita Coco, Lou has held senior leadership roles since January 2009, currently serving as SVP of Strategic Accounts and previously as VP/GM of the Direct Business Unit. Prior to joining Vita Coco, Lou worked at Red Bull from 2000 to 2008 as National Accounts Manager, contributing to significant growth and market presence during that tenure.
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Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
