Hayley Lam

Hayley Lam is an experienced marketing professional with a strong background in customer relationship management and strategic marketing initiatives. Currently serving as the Assistant CRM Manager at Vita Green Health Products Co., Ltd., Hayley leads a team focused on enhancing customer engagement and driving business growth for an extensive 800,000-member base. Key achievements include revamping the CRM strategy, forming a strategic partnership with Alipay, and implementing data-driven customer segmentation methods. Previously, Hayley held roles at Chong Kio Farmacia Chinesa and Neo Derm, where significant contributions included launching a Tmall flagship store and transitioning a physical product line into a comprehensive healthcare solution. Initial experience at Havas involved digital account management for notable brands, emphasizing social media strategy and content optimization. Hayley holds a Bachelor of Arts in Communication and Media Studies from Nottingham Trent University.