Vital Farms
Reena Van Hoven serves as the Chief People Officer at Vital Farms since September 2024, bringing extensive experience in human resources and talent management from previous roles at Danone, WhiteWave Foods, and Deloitte. During a seven-year tenure at Danone, Reena held several leadership positions, including Senior Vice President of Talent & Rewards for North America. Prior experience at WhiteWave Foods includes positions such as Head of HR for Americas Fresh Foods and Director of Human Resources, while the journey in HR began at Deloitte. Reena's educational background includes an MBA from Saint Louis University and a degree in Evidence Based Coaching from Fielding Graduate University.
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Vital Farms
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Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide.