Cheryl Grant is the current President and CEO of Vitality Products. Cheryl has over 20 years of experience in the natural health industry. Cheryl started their career as a Director of Business Development for Vitality Products Inc, where they were responsible for spearheading the revitalization and launch of the company's line of natural vitamins and supplements back into the Canadian market. Cheryl then became the Vice President and CFO of Vitality Products Inc, where they oversaw sales, operations, manufacturing and marketing for the company. During their time as Vice President and CFO, Cheryl built relationships with retailers and secured market presence at leading natural health retailers including Whole Foods Canada, Choices Markets, Thrifty Foods and Healthy Planet. Cheryl has also managed negotiations with national and regional distributors, and received $250,000 in Government funding for research, innovation and commercialization of VITALITY's products.
Cheryl Grant completed an Executive Education program at the University of California, Berkeley, Haas School of Business. Cheryl holds a BA from The University of British Columbia, where they double-majored in English Literature and Urban Studies (Geography). Cheryl also has a Bachelor of Arts and Sciences from the University of Victoria and has completed 1st Year at Crofton House School.
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