Ketan Tailor

Ketan Tailor is an experienced marketing professional currently serving as the Head of Digital Acquisition at Vitality since April 2022. Prior roles include Senior Planning Manager and Marketing Planning Manager at Aviva from September 2019 to March 2022, and Digital Conversion Manager at Lloyds Banking Group from June 2017 to July 2019, where Ketan managed paid media activities for a suite of financial products. Earlier experience includes positions as Senior Digital Campaign Manager and Marketing Communications Manager at Post Office, where Ketan developed digital marketing strategies and managed major brand campaigns, and a Digital Marketing Executive role at Allianz, focusing on multi-channel marketing initiatives. Ketan began the career as a Marketing Consultant at RBS Insurance and as a Marketing Assistant at The AA. Ketan holds a Bachelor of Science degree in Business Management from the University of Surrey.