Vitality
Saba Niaki is a seasoned Product Designer at Vitality Group Inc. since April 2022, where contributions include evaluating business requirements, creating design artifacts, and leading projects through clear communication and usability testing. As an Entrepreneur, Saba founded Taste of Fitness LLC in 2016 to educate audiences on fitness and nutrition, later transforming the initiative into a small business during the COVID-19 pandemic. Previous experience includes roles such as UX/UI Lead Designer at Menta Morph, Freelance Graphic Designer, and Social Media Director at Behman Design, showcasing a strong background in graphic and UX design. Saba holds an MFA in Illustration Design from Savannah College of Art and Design and has completed immersive courses in User Experience Design from General Assembly.
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Vitality
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Vitality is a leading behavior change platform which uses the power of incentives, data and behavioral economics to make people healthier and enhance and protect their lives. Vitality has achieved global scale through successful partnerships with leading insurers and the most forward-thinking employers around the world. More than 20 million people in 24 markets engage in the Vitality program. Vitality Group is responsible for the global expansion of the Vitality Shared-Value Insurance model using the capabilities of Discovery and its network. Vitality was founded 20 years ago by Discovery Limited – a leading financial services company listed on the Johannesburg Stock Exchange.