Eileen Dawson

Eileen Dawson has a diverse work experience spanning multiple industries. Eileen currently holds the position of Senior Director, Global e-Commerce at VitalSource, where they lead the e-Commerce and Direct to Student Sales department. Prior to their role at VitalSource, Eileen worked at Getty Images as Director of Customer Insights & E-Commerce Analytics, and later as Director of Business Intelligence. Before that, they held various roles at Citigroup, including Chief Marketing & Internet Office - VP of Digital Insights, Global Decision Management - VP of Web Intelligence, and Home Equity Decision Management - VP of E-Commerce. Eileen also has experience in Strategic Accounts as a Senior Analyst at Microsoft Digital Advertising Solutions (MSN). Eileen began their career at Avaya as Manager of Web Intelligence and Optimization. Prior to that, they worked as a Consultant at Wheelhouse. Eileen has a strong background in e-commerce, customer insights, analytics, and digital marketing.

Eileen Dawson obtained their BBA in Information Technology from William & Mary between 1994 and 1999. Eileen then went on to pursue their MBA in Finance at Columbia Business School from 2006 to 2007. In addition to their degrees, they obtained a certification as a Certified Web Analyst from the Digital Analytics Association in January 2014.