Caio Cardozo

Caio Cardozo is a seasoned professional in performance marketing and digital strategies, currently serving as Senior Coordinator of Performance Marketing Growth at Vitat since February 2022. Previously, Caio held similar roles at PlayKids and Liv Up, focusing on acquisition strategies, team management, and process optimization. Caio began a career in data analysis at Serasa Experian, where responsibilities included data management for fraud prevention and reporting to global leadership. Earlier experience includes software testing at Daitan Group and media performance analysis at Raccoon Marketing Digital. Caio holds two bachelor's degrees from USP - Universidade de São Paulo in Computer Science and Information Systems, with specialized knowledge in UX/UI and usability.