Elizabeth Robinson

Founder & Managing Partner at VitFit

Elizabeth Robinson's work experience includes founding and managing VitFit llc, a cloud-based technology company offering personalized fitness programs for universities and employers. Elizabeth ideated the fitness solution, created wireframes, and wrote algorithms to enhance the user experience.

Elizabeth also worked as the Member Experience and Innovation Director at ZUM Fitness, where they focused on increasing employee satisfaction and customer loyalty. Elizabeth created and enforced service team KPIs and performance outcomes. Additionally, they directed member and employee experience improvements, restructured memberships, and implemented an employee recognition program.

Elizabeth also worked as the Program Director and Personal Trainer at ZUM Fitness, where they generated revenue and launched four new revenue streams. Elizabeth introduced fixed income sources for financial stability and worked with service providers and clients to ensure program quality and participant engagement.

Before that, they founded EntroThrive, Inc., where they supported minority and women-owned businesses with large-scale public programs. Elizabeth audited systems, developed improvements for HIPAA compliance, and created guidance documents for the creation of a new center for entrepreneurship in the arts.

Elizabeth's experience also includes managing sponsor development at GlobalFit, where they led a team of consultants to bring employer-sponsored wellness programs nationwide. Elizabeth worked to provide affordable fitness services to employees.

Elizabeth began their career as an Institutional Sales professional at Janney Montgomery Scott, where they made buy/sell/hold recommendations to institutional investors and worked with CEOs and CFOs of publicly held companies. Elizabeth also worked in marketing at H2L2 Architects/Planners, identifying project opportunities and positioning the firm for success.

Elizabeth's earliest work experience includes administrative roles at Sedgwick Global Reinsurance Services Ltd.

Elizabeth Robinson's education history includes attending Princeton University, where they obtained an AB degree in Political Philosophy. Additionally, they also attended the Fox School of Business at Temple University, however, no specific degree or field of study was provided for this institution.

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