Cody Bastian

Sales Director at VITL Power

Cody Bastian has a diverse work experience, starting with their current role as the Director of Strategic Partnerships at VITL Power. In this position, they developed and led the implementation of a new go-to-market strategy, resulting in an 80% increase in opportunities. Cody also led the design and integration of various software platforms, improving lead conversion rates by 12%, and acquired new customers through partner referral programs, increasing the customer base by 40%.

Prior to VITL Power, Cody worked at Green Light Solar as a Senior Account Executive. In this role, they generated new accounts and managed a portfolio of clients, resulting in a 20% increase in total bookings year over year. Cody also established partnerships with vendors and utilized solution-selling techniques to identify new business opportunities, increasing account growth by 30%.

Before Green Light Solar, Cody held a position as the Regional Vice President of Sales at SolarCity. Cody was responsible for building the company's direct sales channel, achieving rapid growth with $400M in annual sales. Cody developed and managed key client accounts and led a sales team with 12 direct reports.

Cody's earlier experience includes working at Vivint Smart Home as a Regional Sales Director. In this role, they developed and implemented a strategic sales plan, resulting in a 30% increase in regional sales revenue year over year. Cody also won several top performance awards and achieved double-digit revenue growth by implementing effective training programs and utilizing performance improvement strategies.

Overall, Cody Bastian has a strong background in strategic partnerships, account management, and sales leadership, driving growth and success in various industries.

Cody Bastian holds a Bachelor of Science (BS) degree in Technical Sales from Weber State University. Additionally, they have obtained the Salesforce Certified Sales Representative certification in 2024.

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