Santi Alorda

Santi Alorda is an experienced professional with a strong background in sales and area management. Currently serving as the Area Manager for North East at Vitra since January 2002, Santi has a proven track record in overseeing regional operations. Prior to this role, Santi worked at Haworth as Comercial Barcelona, focusing on the acquisition and development of comprehensive office projects. Early career experience includes a position as Comercial at Kemen from February 1994 to October 1999. Santi's educational qualifications encompass a Key Account Management program completed at Sales Business School in December 2022, as well as a Master's degree in Marketing and Sales Management obtained from EADA Business School, where foundational studies in marketing were also pursued.