Guy Gouldavis

Guy Gouldavis serves as the Head of Strategy at VITRO since June 2019, where the focus is on empowering challenger brands to gain market share through strategic innovation. With extensive experience in marketing and brand strategy, Guy has held key positions including Mentor for aspiring Planners at The 30 Minute - University of Planning, Principal and Owner at Driving Insights, and VP of Strategy at TVGla. Previous roles also include leadership in brand integration and marketing strategy at SapientRazorfish, strategy head at Phenomenon, and directorial positions at SapientNitro and Fallon Worldwide. Notably, Guy contributed to the global success of Dove through the Campaign for Real Beauty while at Ogilvy and Mather. Educational qualifications include a BA (Hons.) in Marketing from the University of Strathclyde and a Business Studies Diploma from Brooklands Technical College.