Marketing and Brand Management

The Marketing and Brand Management team at Vittoria Group focuses on enhancing the company’s global presence and reputation in the cycling industry. This involves strategic brand messaging, overseeing sponsorships and partnerships, such as with brand ambassadors like Mike King, and executing marketing campaigns to elevate the visibility of Vittoria's innovative tire technologies, including their groundbreaking Graphene products. By collaborating with professional teams and athletes, the team aims to connect with cycling enthusiasts and reinforce Vittoria's commitment to performance and excellence.