Rafaela Ruiz

Rafaela Ruiz's work experience includes various roles in marketing, with a focus on inbound marketing. Rafaela began their career as an Inbound Marketing Intern at Goomark in April 2017. Rafaela then progressed to roles such as Analyst and later Coordinator of Inbound Marketing, where they were responsible for content marketing strategy, persona definition, keyword planning, execution of content plans, on-page SEO, campaign planning, lead nurturing through marketing automation, and managing teams of writers and freelancers. In August 2020, they moved to Vittude as an Analyst of Inbound Marketing before transitioning to their current role as B2B2C Relationship and Communication Leader.

Rafaela Ruiz has a Master of Business Administration (MBA) degree in Gestão de Projetos from Universidade Anhembi Morumbi, which they obtained from 2019 to 2020. Prior to that, they completed their undergraduate degree in Publicidade e Propaganda from the same university between 2014 and 2018.

In addition to their formal education, Rafaela has obtained several certifications. Rafaela received a Customer Success certification from Rock Content in February 2020. Rafaela also obtained a Certificado de Participação - RD Summit 2019 from Resultados Digitais in November 2019, and a Certificado de Participação - RD Summit 2018 from the same institution in November 2018.

Furthermore, Rafaela has the following certifications: Blogs Corporativos, Especialista em E-mail Marketing, Gestão de Redes Sociais, Inbound Marketing (from Rock Content in August 2018), Inbound Marketing (from HubSpot in August 2018), Produção de Conteúdo para Web, and SEO (Search Engine Optimization) (all from Rock Content in August 2018). Rafaela also holds a Certificado de Participação - RD On The Road 2018 from Resultados Digitais, obtained in July 2018, and an Agência de Sucesso certification and Inbound Marketing certification (both from Rock Content in April 2018).

Additionally, Rafaela has certifications in Marketing de Conteúdo 2.o (from Rock Content in February 2018), Certificado de Participação - RD On The Road 2017 (from Resultados Digitais in July 2017), and RD Station na Prática (from Resultados Digitais in May 2017). Rafaela has also obtained a Google Analytics certification from Google in August 2018.