César Glaría

César Glaría is a seasoned marketing and communications professional with extensive experience in luxury brands and retail. Currently serving as the Marketing Director at VIVA Sotheby's International Realty since May 2024, César previously held the position of Marketing & Communications Director at GALERÍA CANALEJAS, where responsibilities included formulating the marketing strategy for a premier luxury shopping destination in Madrid. Prior roles include Senior Marketing Manager at Pepe Jeans London, where César developed cross-departmental strategies, and PR Coordinator for Spain, Portugal, and Morocco at Louis Vuitton, managing communication across multiple markets. César's career began in public relations with notable brands such as MIU MIU and Calvin Klein, showcasing a strong track record in creating effective communication strategies and achieving quality press coverage. Educational qualifications include an Executive Program in Digital Marketing from ESIC Business & Marketing School and various courses related to art direction and fashion brand management from prestigious institutions in London.