VIVALDI_
Larry Lucas is a seasoned marketing professional with extensive experience in leadership roles across various esteemed organizations. Currently serving as a Senior Partner at VIVALDI_ since October 2014, Larry previously held the position of Partner and Marketing Practice Leader at Prophet, where strong global client engagements were driven across multiple industries. Earlier in career, Larry was an Associate Partner at Prophet and Principal at Zyman Group, leading efforts in growth strategy and brand positioning for prominent consumer goods and industrial companies. Larry's foundational experience includes significant roles at Clairol/Procter & Gamble, culminating in the position of Group Brand Director. Larry holds an MBA in Marketing from the University of San Francisco School of Management.
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VIVALDI_
Vivaldi is a global business reinvention firm comprised of growth strategists, innovators, visionary technologists, and disruptive creatives. Over the last 20 years, we’ve helped hundreds of businesses reinvent themselves and drive demand-led growth. In the next 20 years, we’ll help businesses like yours do the same. At the center of every reinvention is a deep understanding of the customer and how their needs and expectations are driving the transformation agenda across categories. By marrying this customer insight with an understanding emerging technologies and new business models, we help clients reframe their focus and unlock new paths to value. It’s a bold approach to innovation and growth that has yielded remarkable results, helping companies like Lego, Candid, Airbnb, BMW, Lionbridge, Samsung, and Birkenstock build their brand while transforming their business—and we can't wait to help transform yours.