Alejandro Reiter

Alejandro Reiter has extensive experience in the telecommunications and technology sectors, currently serving as the Director of Business Strategy at Vívaro (Grupo Marcatel) since September 2016. In this role and as Director of Business Strategy at Vívaro Telecom, Alejandro emphasizes the importance of understanding market trends and implementing effective strategies while fostering a strong team aligned with Marcatel's core values. Prior to these positions, Alejandro held various leadership roles at Alestra, focusing on national sales and commercial direction for large enterprises, and directed operations for ho1a in northern Mexico, where efforts centered on enhancing business productivity through technology. Alejandro's career began in the early 1980s, with earlier roles in marketing and management across several companies, including a teaching position at UDEM.