Juan Huicab

Senior Sales Engineer Cybersecurity at Vívaro (Grupo Marcatel)

Juan Huicab is a seasoned cybersecurity professional with extensive experience in sales engineering, business development, and product management. Currently serving as a Senior Sales Engineer at Vívaro (Grupo Marcatel) since October 2022, Juan Huicab previously held the position of Strategic Business Development Manager at Alestra from January 2016 to September 2022, where significant sales achievements included closing over $20 million MXN in deals within a six-month period. Juan Huicab's expertise encompasses managing MSSP processes, developing cybersecurity marketing strategies, and supporting sales teams in identifying new business opportunities across Mexico’s north region. Additionally, Juan Huicab has contributed to the cybersecurity field through numerous speaking engagements and has a robust background in technical consulting from previous roles at Xerox and Nextiraone Mexico. Educational credentials include degrees from Universidad de Monterrey and Universidad La Salle, A.C.

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