Elena Arefeva

Elena Arefeva serves as the Customer Lifecycle & CRM Manager at Vivid Money since May 2023, following a role as a Mobile CRM Specialist at LOVOO from January 2020 to May 2023. At LOVOO, key responsibilities included building email, push, and in-app campaigns, A/B testing, driving revenue and retention, and mentoring team members. Previous internship experiences include roles at SIBUR in the Business Development Division, Novartis in the Tender Purchasing Division, and SOGAZ. Elena Arefeva holds a Master's degree in Business Administration from Technische Universität Dresden and a Master's and Bachelor's degree in International Economic Relations from Moscow State Institute of International Relations (MGIMO).