Cristiano Salgado

Cristiano Salgado is an accomplished professional with extensive experience in telecommunications, primarily at Vivo (Telefônica Brasil) since July 2010, currently holding the position of Diretor Regional B2C - RJES. This role involves driving commercial growth in the B2C mobile and fixed segments across the states of Rio de Janeiro and Espírito Santo, overseeing 220 stores and a workforce of 2,500 direct and indirect collaborators. Prior positions include Gerente Sênior B2C for multiple regions, where Cristiano led commercial operations, managed substantial teams, and was responsible for significant revenue generation. Cristiano also has prior experience at Souza Cruz, focusing on marketing and sales, contributing to incentive strategies, and developing marketing communications. Educational achievements include an MBA in Marketing from FGV and leadership training from the Disney Institute and Universitas Telefónica Barcelona.