Fernando Luciano

Fernando Luciano has extensive experience in people management and organizational development, currently serving as VP People at Vivo (Telefônica Brasil) since September 2008. In this role, Fernando is responsible for shaping Vivo's people management strategy, fostering an inclusive culture, and enhancing talent acquisition and retention. Previous positions include People Management and Planning Director, where Fernando guided personnel systems and integrated human development solutions, and Talents Director, focusing on training initiatives and cultural transformation aligned with company goals. Additional significant roles in digital services, marketing, and project management further demonstrate Fernando's breadth of expertise. Fernando holds multiple degrees, including a Bachelor's in Communication and Advertising, a graduate degree in Marketing Management, and specialized education in leadership and organizational change.