Leandro Lemos Rodrigues

Leandro Lemos Rodrigues is an experienced professional in Business Intelligence and Data Analytics, currently serving as Gerente de Business Intelligence e Data Analytics at Telefônica Brasil since March 2008. Responsibilities include generating and analyzing managerial information and performance indicators to support decision-making in marketing, planning, and retention, as well as developing advanced studies using data mining and Big Data. Leandro has expertise in creating dashboards with BI tools like Power BI and MicroStrategy, leading Agile projects, and managing customer segmentation initiatives. Previously, Leandro held roles as Gerente de Campanhas - CRM, focusing on B2B marketing campaign management, and as Consultor de Marketing - CRM, designing processes for target audience analysis. Prior experience includes serving as Cordenador de TI at Grupo Hidrau Torque from February 2004 to March 2008. Leandro holds an MBA in Technology of Information from FIAP and a degree in Tecnologia de Sistemas from UNICID.