Leonardo Ferreira

Leonardo Ferreira is a seasoned Business Intelligence professional with extensive experience in data analysis and strategy. Currently serving as a Senior BI Analyst at Vivo (Telefônica Brasil) since January 2022, Leonardo specializes in creating and managing ETL processes, developing automated dashboards for KPI tracking, and utilizing GA4 for campaign measurement. Prior experience includes a role as Senior Data Strategy Analyst at Cadastra, where optimization of ETL processes and client account management were key responsibilities, as well as positions at ESTADÃO that focused on digital strategies and conversion performance. Leonardo holds a postgraduate degree in Business Intelligence and Analytics from Universidade Anhembi Morumbi and a bachelor's degree in Database from Uninove.