Lucas Lyon Azevedo

Lucas Lyon Azevedo is a seasoned professional in the field of advanced analytics and artificial intelligence, currently serving as the Head of AI & Innovation at Vivo (Telefônica Brasil), where responsibilities include leading a multidisciplinary team to optimize B2C planning through machine learning models. Prior to this role, Lucas held a position at Propz as Coordinator of Advanced Analytics, driving personalization solutions and managing a cross-border team. Previous experiences also include data science roles at Kapputo and with the Brazilian Air Force, as well as a research position focused on machine learning. Educational qualifications include a Bachelor's degree in Computer Engineering from Universidade Federal do Rio Grande do Norte, dual MBA degrees in Business Administration and Data Science from FGV and USP, respectively, and ongoing postgraduate studies in Generative AI at Universidade Federal de Goiás.