Ricardo Hideto I.

Ricardo Hideto I. has extensive experience in the telecommunications industry, primarily with Vivo (Telefônica Brasil) since April 2005, holding various senior management roles focused on customer satisfaction, B2B planning, mobile planning, and product management. As a Senior Customer Satisfaction Manager, Ricardo leads the company's customer satisfaction measurement systems and oversees projects aimed at enhancing customer experience. Previous positions include managing CAPEX planning for B2B and mobile networks, improving customer experience through product management, and driving quality initiatives to reduce complaints. Ricardo's educational background includes a Bachelor's degree in Chemical Engineering from Universidade Estadual de Campinas, and ongoing pursuit of an Executive MBA at Insper Instituto de Ensino e Pesquisa. Prior experience includes a marketing internship at 3M Brazil and a role as a Quality Assurance Analyst at Propeq - UNICAMP Chemical Engineering Junior Enterprise.