Ricardo Hobbs

Ricardo Hobbs is an experienced professional with a strong background in strategy, corporate development, and telecommunications. Currently serving as a board member for GUD Energia, Vivae, and FiBrasil, as well as the vice-president of Terra, Ricardo has held significant positions at Vivo (Telefônica Brasil) since 2015, including VP of Strategy and Marketing & Product Director. Prior roles include Planning and Strategy Director at Vivo from 2013 to 2014, and Principal at Booz & Company, focusing on telecoms and corporate reorganizations from 2010 to 2013. Ricardo began a career at Oliver Wyman, progressing from Analyst to Principal between 1999 and 2009. Education includes an MBA from London Business School and a BA in Business Administration from FGV - Fundação Getulio Vargas.