Rogério F.

Rogério F. is a seasoned professional in Marketing Technology and Artificial Intelligence, currently serving as a Martech and AI Specialist at Vivo (Telefônica Brasil) since September 2021. With a strong background in data science, Rogério has developed AI-driven solutions to enhance customer experience and sales effectiveness. Previous roles include Senior Analytics and Performance Consultant, where Rogério focused on loyalty programs and customer journey optimization, and Digital Transformation Manager, leading the integration of CRM systems and digital marketing strategies. With a solid foundation in data-driven marketing and performance analysis, Rogério has a Master’s degree in Consumer Behavior and an MBA in Digital Marketing. Additional experience encompasses teaching online advertising and data science at Centro Universitário Adventista de São Paulo and managing a multicultural digital team for the General Conference of SDA.