Sue Coccaro

Sue Coccaro is an accomplished designer and digital transformation consultant currently serving as a Service Designer at Vivo (Telefônica Brasil) since January 2024, leading strategic projects and product redesign initiatives. Previously, Sue held the position of Senior Product Researcher at RD, focusing on product development and market analysis in digital healthcare. Past experiences include roles at Zup Innovation, where Sue contributed to UX research and design, and at both ília and Livelo Brasil as a mid-level UX researcher, enhancing research methodologies. Earlier research roles at Sesc RJ and Sebrae/RJ involved community-based initiatives aimed at addressing social impact and entrepreneurship challenges in underserved populations. Sue's educational background includes a PhD in Migration from the University of Lisbon and various advanced degrees in Product Management, UX Design, and Urban Studies from prestigious institutions.