Adi Clarke

Adi Clarke has a diverse work experience in the field of digital analytics, spanning over a decade. Adi currently holds the position of Digital Analytics Manager at Vivup, starting in May 2023.

Prior to their current role, Adi worked at UM Birmingham as a Data & Insights Account Director from March 2021 to May 2023. In this role, they led the creation of digital analytics strategies for multiple clients, utilized Google Analytics for campaign optimization and data validation, and implemented key insight governance using tools like Google Tag Manager.

Before joining UM Birmingham, Adi served as a Digital Performance Manager at E.ON UK from January 2018 to March 2021. Adi'sresponsibilities included independently analyzing digital performance metrics, adapting to a fast-paced digital environment, and managing relationships with external analytics agencies.

Adi's work experience also includes a position as a Digital and Media Data Analyst at Center Parcs UK from December 2015 to December 2017. Adi was the main point of contact for analytics within the Sales and Marketing team, contributed to the development of a 3-year DRM scheme, and ensured consistent reporting on various KPIs.

Prior to Center Parcs UK, Adi worked at Conduit Global, where they held the roles of Senior Real-Time Analyst from January 2015 to December 2015, and Real-Time Analyst from January 2012 to January 2015. Adi'sresponsibilities included real-time scheduling, technical reporting and analysis, and managing email and content distribution.

Adi began their career as a Creative Marketing Executive at Site-Spark, where they focused on client recruitment, social media projects, email marketing, and maintaining a premium customer experience.

Throughout their career, Adi has consistently demonstrated their expertise in digital analytics, strategy creation, data validation, and team management.

Adi Clarke attended Sheffield Hallam University from 2007 to 2011, where they obtained a Bachelor of Applied Science (B.A.Sc.) degree in ICT With Business Studies. In terms of certifications, Adi obtained the following: Datorama Admin | Platform Fundamentals from Salesforce in June 2021, Adobe Analytics from Lynda.com in November 2016, Excel 2016: Advanced Formulas and functions from Lynda.com in October 2016, Google Analytics Advanced Training from Lynda.com in October 2016, Google Analytics Essential Training from Lynda.com in September 2016, Online Marketing Fundamentals from Lynda.com in August 2016, Google Analytics Power User from Google in October 2020, Google Analytics Individual Qualification from Google in April 2022, Data Studio from Google in April 2019, Google Analytics Individual Qualification from Google in October 2020. Additionally, Adi has mentioned "GTM Certified" and "Google Tag Manager Fundamentals" as certifications, but no specific details regarding the institution or date of completion were provided.