Greg M Gaffney, Chief Customer Officer, Vivup

Greg M Gaffney has over 20 years of experience in various leadership roles within the ecommerce and digital marketing industry. Currently, they serve as the Chief Customer Officer at Vivup, a rapidly scaling B2B2C wellbeing and benefits provider. In this role, they work with a talented leadership team to transform and grow Vivup into the UK market leader by 2025. Greg's previous experience includes founding and managing e-vendere Ecommerce Consultancy, where they advised SMEs on growing their digital revenues and DTC channels. Greg M Gaffney, also held roles at Aspinal of London Limited, Buy As You View, Edology, Secret Beauty Sales, AVADO, Virgin Media, VNU Media, and Service Corporation International. Greg has a strong background in ecommerce, digital marketing, direct marketing, and customer relationship management. Greg M Gaffney, has demonstrated expertise in driving revenue growth, developing ecommerce strategies, and leading successful digital transformations.

Greg M Gaffney, Chief Customer Officer at Vivup, holds a Diploma in Marketing from CIM | The Chartered Institute of Marketing, which they obtained from 1991 to 1993. Greg M Gaffney, also completed a Diploma in Direct and Digital Marketing from The Institute of Direct and Digital Marketing (IDM) in June 1993. Moreover, Greg completed their Advanced Level education in Geography, English, and History at Whitgift School from 1981 to 1989.