Vivvix
James (Dong-Hwi) Kim is a Senior Machine Learning Engineer at Vivvix since August 2022, specializing in the automation of creative attribution. Previously, James served as a Machine Learning Engineer at MRI-Simmons from April 2020 to July 2022, focusing on predictive consumer insights, brand catalyst initiatives, and a brand recommendation system. As a Data Science Fellow at NYC Data Science Academy, James analyzed a dataset of 15 million loans to predict profitability, leading a team and training multiple machine learning models. James also founded Fahrenheit Foods, successfully implementing time series analysis to enhance forecasting and revenue, achieving significant profit increase and cost reduction. Early career experiences include a medical internship at Ajou University and an assistant director role at C2 Education. James holds a Bachelor of Science in Applied Mathematics and Statistics from Stony Brook University.
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Vivvix
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Vivvix delivers winning clarity to brand marketers, advertising agencies, and media owners, by providing a greater understanding of their competitive landscape via the most comprehensive advertising intelligence footprint available, including the largest creative library and estimates of advertising market shares across media types. Vivvix, formed in 2023 by unifying the advertising intelligence units of Kantar and Numerator, is now a part of MediaRadar.