Julie Koewler

Julie Koewler is an accomplished marketing executive with extensive experience across various industries. Currently serving as VP of Marketing at Vizient, Inc., Julie leads the marketing efforts for the consulting business unit Kaufman Hall. Previous roles include SVP and Chief Marketing & Communications Officer at Alegeus, where Julie enhanced brand strategy and modernized marketing operations, and Executive Freelance Consultant at Brand Ballast, focusing on brand and communications strategies for notable clients. At Blue Cross Blue Shield Association, as Vice President of Marketing & Consumer Experience, Julie rebranded the organization nationally and contributed to public health campaigns during the COVID response. Experience also includes leadership positions at Hertz, Accenture, and United Airlines, where Julie managed substantial budgets and staff while driving brand growth and innovative marketing strategies. Julie holds a BA in Communications from Loyola University Chicago.