Jennifer Perry currently serves as Chief member at Chief since January 2022 and as Vice President, Global Segmentation and Insight Lead at VML MAP since December 2023. Prior to these roles, Jennifer was with Wunderman Thompson Data from October 2017 to November 2023, where responsibilities included leading a cognitive science team to apply advanced analytics in order to understand behavior motivations and develop strategic audience engagement. Jennifer has held various titles at Merkle from July 2008 to October 2017, including Associate Director, Analytics & Strategy, where complex data-driven projects were led to enhance customer insights and journey experiences. Jennifer's early career included marketing roles at InvestorPlace and Red Bull, supplemented by a BA in Mass Communication and an MBA in Marketing from Towson University and the University of Maryland Global Campus, respectively.
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