Larry Mills

Larry Mills has a robust background in sales and marketing, currently serving as the Senior Vice President of Sales at Vobile since April 2025. As the CEO and Co-Founder of We Are The Hits since April 2011, Larry has played a pivotal role in creating an online video network dedicated to aspiring artists. Prior experience includes positions as Senior Vice President of Sales at Pex and Vice President of Strategic Marketing & Catalog Exploitation at Sony/ATV. Larry's earlier career features roles as Director of Music Products at Getty Images and Vice President of Marketing and Partnerships at Pump Audio. Larry holds a Bachelor of Science degree in Journalism from Indiana University Bloomington, completed between 1988 and 1992.