Pedro Martínez Gómez is a seasoned professional in digital marketing and SEO, currently serving as the Performance & Audience Strategist Director at Vocento since May 2023. Previously, Pedro held the position of Business Product Owner Marketing at Zara.com from November 2019 to May 2023. An experienced educator, Pedro has taught advanced SEO/SEM courses at KSchool and UPF Barcelona School of Management, sharing expertise in tools, web performance optimization, and structured data. Pedro's career includes significant roles such as Head of Audience Development at Unidad Editorial, co-founder of the influential Clinic SEO event, and various positions in SEO, web development, and e-commerce consulting across multiple organizations. Pedro's foundational experience in PHP programming and database management complements extensive knowledge in strategic marketing and audience engagement.