Bade Saran de Lijster

Bade Saran de Lijster currently holds the position of CVM Marketeer and Journey Marketing Specialist at VodafoneZiggo, having joined the company in July 2021, and is a member of the Young Generation Board. Responsibilities include managing CRM KPIs, designing multi-channel campaign journeys, analyzing campaign success, and enhancing digital platform penetration. Previously, from July 2018 to May 2021, Bade served as Project Lead in Strategy and Business Development at Vodafone, participating in the Digital Youth Leadership Program and focusing on digitalization, revenue generation, and strategy localization. Additionally, Bade worked as a Marketing Associate Manager, handling P&L management and marketing strategies for IoT solutions, and gained earlier experience through internships at the Central Bank of Armenia and Magneti Marelli. Education includes a Post-master Degree in Digital Marketing Strategy and Leadership from Beeckestijn Business School and a Bachelor's degree in Political Science and Public Administration from Middle East Technical University.