Sanne Verdellen

Sanne Verdellen possesses extensive experience in commercial strategy and business management, currently serving as the Sr. Commercial Strategy Manager for B2C at VodafoneZiggo since April 2019. In this role, Sanne drives B2C growth through strategic management, cross-functional initiatives, and performance alignment with business objectives. Additionally, Sanne mentors young professionals as a line manager for Discover trainees and has previously contributed to the long-term vision for Customer Operations Services as a Business Manager. Prior to VodafoneZiggo, Sanne worked as a Consultant at BDO, delivering value-focused advice to SMEs, and held finance-related positions at Welten and Rabobank. Sanne holds a Master of Science in International Financial Economics and a Bachelor of Science in Economics and Business Economics from Utrecht University, as well as a post-master's degree in Digital Transformation & Organisation from Beeckestijn Business School.