Ahmed Essam was appointed CEO of Vodafone UK effective 1 February 2021. Ahmed has been Group Chief Commercial Operations and Strategy Officer since 2018 and prior to this he was CEO of the Europe Cluster which includes Albania, Czech Republic, Greece, Ireland, Hungary, Portugal and Romania. Ahmed was CEO of Vodafone Egypt from July 2014 to September 2016. He joined Vodafone in 1999 and has held a variety of roles including Customer Care Director and Consumer Business Unit Director and has also previously been the Group Management Director for Vodafone's Africa, Middle East and Asia-Pacific region and has held a number of senior roles within Vodafone’s Group Commercial functions.
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