Alaa El Dirini is a seasoned marketing professional currently serving as the Loyalty & Partnerships Marketing Sr. Team Lead at Vodafone since September 2025. Prior to this role, Alaa held positions at Money Fellows as the Growth and Partnerships Lead and Senior CRM and Growth Executive from October 2022 to July 2025. Experience at Vodafone includes serving as a Consumer Marketing Sr. Specialist from November 2020 to November 2022. Alaa began a career in business development and marketing at NEWGIZA For Real Estate and Development from October 2017 to November 2020. Additional experience includes a role as Teaching Assistant at The American University in Cairo, where Alaa assisted in teaching a Multimedia Journalism class, and an internship as a Copywriter with Saatchi & Saatchi. Alaa's early career involved working as an Arabic News Editor and English/Arabic Reporter for The Caravan Magazine. Alaa holds a degree from The American University in Cairo, completed in 2017.
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