Francesca Grassi Mantelli

Head Of Brand Strategy & Content (b2c & B2b) at Vodafone

Francesca Grassi Mantelli has extensive experience in digital marketing and brand strategy, currently serving as Head of Brand Strategy & Content and Digital Acquisition Sales & Marketing Cluster Lead at Vodafone since September 2018. Francesca's responsibilities encompass shaping digital marketing strategies, managing performance media budgets, generating new revenue streams, and integrating influencer marketing. Previous roles include Digital Marketing Partner at Dentsu Aegis Network, where Francesca co-managed Simple Agency, and Business Director at iProspect, focusing on business development and team management. Francesca co-founded Cannery, an e-commerce start-up, and held key positions at Google and CNN International Commercial, enhancing digital strategies across various sectors. Francesca's educational background includes a degree in International Political Economy and studies in Brand Value Management at SDA Bocconi.

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