Bridget Harpur

Bridget Harpur possesses extensive marketing experience, currently serving as the Head of Marketing at Volkswagen Group South Africa since March 2009, with a focus on strategy and implementation across various marketing initiatives including product launches and activations. Previously, Bridget held roles as Rental Sales Manager and Brand Marketing Manager within the same company. Earlier experiences include serving as Group Account Director for FNB Personal Banking at FCB Johannesburg and managing accounts for Volkswagen and Coca Cola at Ogilvy & Mather Advertising. Bridget’s career commenced as a Channel Strategist for Sanlam at BBDO in 2002. Educational qualifications include an Executive Management Development Programme in Organizational Leadership from Stellenbosch University and a Post Graduate Diploma in Communication and Media Studies from the AAA School of Advertising, complemented by a Bachelor's Degree in Drama and Dramatics/Theatre Arts from the University of Stellenbosch.