Laurent Berchoud

Laurent Berchoud is an experienced professional in automotive retail and operations, currently serving as Head of Field and Operations for the Trade Parts Business at Volkswagen Group France since January 2019. Previously, Laurent held a managerial role in retail network development at SEAT France, overseeing the rollout of new corporate identities and enhancing sales performance across multiple sites. With a robust background that includes leadership positions at Audi France, Saab Automobile France, General Motors France, and Valeo Distribution Deutschland, Laurent has demonstrated expertise in aftersales management, network development, and marketing strategy. Laurent holds degrees in Sales and Marketing and Automotive Chair from ESSCA, complemented by a Baccalauréat in Mathématiques et lettres from Externat Sainte-Marie.