Volkswagen Group France
Laurent Berchoud is an experienced professional in automotive retail and operations, currently serving as Head of Field and Operations for the Trade Parts Business at Volkswagen Group France since January 2019. Previously, Laurent held a managerial role in retail network development at SEAT France, overseeing the rollout of new corporate identities and enhancing sales performance across multiple sites. With a robust background that includes leadership positions at Audi France, Saab Automobile France, General Motors France, and Valeo Distribution Deutschland, Laurent has demonstrated expertise in aftersales management, network development, and marketing strategy. Laurent holds degrees in Sales and Marketing and Automotive Chair from ESSCA, complemented by a Baccalauréat in Mathématiques et lettres from Externat Sainte-Marie.
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Volkswagen Group France
Créée en 1960, Volkswagen Group France est la filiale française de Volkswagen AG. Son rôle est de commercialiser dans l'hexagone les produits, pièces de rechange et accessoires des 5 Marques : Volkswagen, Skoda, Audi, Seat et Volkswagen Véhicules Utilitaires. Avec 13,4% de parts de marché en 2014, Volkswagen Group France est 1er importateur d'automobiles en France. Le Groupe et ses réseaux (700 sites de distribution et 800 sites de service) emploient plus de 15 000 personnes en France.